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Why Link?
Links have always been an important part of an effective online marketing strategy and in recent years they have been increasingly important. The reason for the increased focus on related links is due to the way Search Engines, especially Google, are now ranking Websites.
Link Popularity
Link popularity is a measure of the number of websites linking to your website and the number of websites you are linking to. Not only does link popularity measure the quantity of links it also factors the quality of links. What this means is that links that are related to the content of your website are given more "weight" than those links that are not related to your business. Search Engines use this number to rank search results. The idea is that websites with higher Link Popularity are more useful to searchers than those with lower link popularity.
Google has even developed a feature called "Page Rank" to rank and organize websites. Link popularity is one of the factors used to determine your website's Page Rank.
What Can You Do to Improve Your Link Popularity?
Link, Link, and Link! The best way to improve you link popularity is to actively seek out links for your website. Remember that quality matters so focus your link building efforts on websites that are related to your content.
In addition to improving your Search Engine Rankings, reciprocal links will help you:
Gain traffic from link partner websites
Build business relationships with your link partners
